HBR guide to buying a small business Think big buy small own your own company

Are you looking for an alternative to a career path at a big firm? Does founding your own start-up seem too risky? There is a radical third path open to you: You can buy a small business and run it as CE

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Think two products a head: Secrets the big advertising agencies don't want you to know and how to use them for bigger profits

This commonsense guide lets you develop your brand with the same techniques and technologies as the big players—but without all the cost. You’ll learn to master the same three-step plan the big advertisers use and discover the secret to brand continuity from product to product

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